Blog
Frenemies: Why online versus in-person is a false dilemma
When the digital onslaught began in early 2020, few of us could have imagined we would spend the next year and a half stuck to our screens trying to read emotional cues from human beings reduced to...
Supercharging your events
When face-to-face events do return, the world will have changed. As associations discover the benefits of scale, speed, and cost-effectiveness inherent to virtual events, they will want to amplify...
Travel, a right or a privilege
The Great Reopening of travel is also increasingly looking like The Great Reckoning. Everyone agrees we can’t go back to our old ways, but those old ways certainly were profitable and convenient....
You failed, congratulations
“Kids, you tried your best, and you failed miserably. The lesson is: Never try.” So advises Homer Simpson, the fictional personification of abject failure and, ironically, a success story of global...
A Technology Roadmap to 2030
While most of us are trying to anticipate the world of 2021 – a tough enough challenge as it is – there’s a longer view to be considered if associations are not only to survive but thrive by 2030....
The Edison Doctrine – Why Experimentation is Key to Survival
Thomas Edison, often touted as ‘America’s Greatest Inventor’, failed often and fast. More than 500 patent applications submitted by Edison during his career were either declined or abandoned. After...