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Supercharging your events

Supercharging your events

When face-to-face events do return, the world will have changed. As associations discover the benefits of scale, speed, and cost-effectiveness inherent to virtual events, they will want to amplify their real-world events with a virtual component to boost attendance...
Travel, a right or a privilege

Travel, a right or a privilege

The Great Reopening of travel is also increasingly looking like The Great Reckoning. Everyone agrees we can’t go back to our old ways, but those old ways certainly were profitable and convenient. The dilemma is more precarious than ever and yet the possible solutions...
You failed, congratulations

You failed, congratulations

“Kids, you tried your best, and you failed miserably. The lesson is: Never try.” So advises Homer Simpson, the fictional personification of abject failure and, ironically, a success story of global proportions. Why has a fictional character that epitomises mediocrity...
A Technology Roadmap to 2030

A Technology Roadmap to 2030

While most of us are trying to anticipate the world of 2021 – a tough enough challenge as it is – there’s a longer view to be considered if associations are not only to survive but thrive by 2030. Much of this future success will be shaped by decisions and plans set...