Writing
In the age of video the written word endures. Sharp and engaging articles are still the backbone of the global publishing industry; no films are made without a compelling script. Conveying a convincing message and telling an immersive story will continue to involve the skills of experienced authors. Investing in and consistently publishing high quality articles remains the foundation of a good content marketing strategy, itself a crucial element in a broader digital marketing mix.
I write op-eds on digital innovation, design thinking, industry 4.0 and the future of travel for leading publications. Contact me for commissioned work.
Below are samples of recent work in reputable publications.
Frenemies: Why online versus in-person is a false dilemma
When the digital onslaught began in early 2020, few of us could have imagined we would spend the next year and a half stuck to our screens trying to read emotional cues from human beings reduced to small squares. For an industry where most relationships were built and...
Supercharging your events
When face-to-face events do return, the world will have changed. As associations discover the benefits of scale, speed, and cost-effectiveness inherent to virtual events, they will want to amplify their real-world events with a virtual component to boost attendance...
Travel, a right or a privilege
The Great Reopening of travel is also increasingly looking like The Great Reckoning. Everyone agrees we can’t go back to our old ways, but those old ways certainly were profitable and convenient. The dilemma is more precarious than ever and yet the possible solutions...
You failed, congratulations
“Kids, you tried your best, and you failed miserably. The lesson is: Never try.” So advises Homer Simpson, the fictional personification of abject failure and, ironically, a success story of global proportions. Why has a fictional character that epitomises mediocrity...
A Technology Roadmap to 2030
While most of us are trying to anticipate the world of 2021 – a tough enough challenge as it is – there’s a longer view to be considered if associations are not only to survive but thrive by 2030. Much of this future success will be shaped by decisions and plans set...
The Edison Doctrine – Why Experimentation is Key to Survival
Thomas Edison, often touted as ‘America’s Greatest Inventor’, failed often and fast. More than 500 patent applications submitted by Edison during his career were either declined or abandoned. After more than 9,000 failed attempts to perfect a novel storage battery...
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Some of the brands I’ve recently worked with
The Dorchester Collection
Boardroom Magazine
Arabian Business
Amadeus
Adobe
ICCA
Tourism Flanders
